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Jack Wolfskin Outlet Store names Massimo Carnelli sales director South Europe & New Markets
Italian executive Massimo Carnelli has been appointed sales director South Europe & New Markets by German outdoor apparel brand Jack Wolfskin. Carnelli started in his new role on July 1, and reports to Natascha el Mahmoud, Jack Wolfskin's general manager commercial Europe
Carnelli is tasked with expanding Jack Wolfskin's business to the Italian, Spanish and French markets, as well as in the Middle East and into other new markets. Based in Monza, northern Italy, he will initially focus on setting up the brand's regional organisation, in order to implement Jack Wolfskin’s omnichannel distribution strategy, via the brands own stores and the e-tail and wholesale channels.
Carnelli has worked for over 26 years in sales, marketing and product development, notably during a lengthy career at Adidas, holding various positions. More recently, he was senior director Reebok brand and E-com for Adidas in Italy.
“South Europe is an important market in Jack Wolfskin’s strategic global growth strategy,” said Richard Collier, Jack Wolfskin’s CEO. “Max is an exceptionally talented leader with an entrepreneurial mindset and a proven track record that will help establish Jack Wolfskin as a key outdoor brand throughout the region,” he added.
“I’m excited to join Jack Wolfskin and give my contribution to build a strategy for South Europe, implementing a sustainable and growing business model in the region,” said Carnelli.
Southern Europe is a key region in the global expansion strategy deployed by Jack Wolfskin in 2021. Besides focusing on the main growth markets like the USA and China, the brand will also continue to maintain a strong presence in the DACH region (Germany, Austria and Switzerland) and boost sales in the Netherlands, Belgium, the UK, Poland and Italy.
Jack Wolfskin is the largest franchisor in sportswear retail in Germany, where it operates 490 monobrand stores and is distributed via 4,000 multibrand retailers. The company is based in Idstein, in the Taunus region, and has over 1,440 employees worldwide.
Jack Wolfskin’s Outlet Online Sale Store 3D-Printed Aerorise Carry System Improves Hiking Pack Design
Jack Wolfskin, the manufacturer of outdoor gear in Europe, improves hiking pack design, eliminating common pain points around weight, durability and ventilation with its 3D-printed Aerorise Carry System.
The 3D Aerorise Carry System uses four independent 3D-printed panels on the shoulders and lower back for a lightweight, multi-zone body fit. The panels are made of an open-cell structure with thousands of struts to enhance ventilation while combining lattice patterns to provide vertical and horizontal firmness for comfort and load distribution.
The design is breathable, reducing back temperatures by up to 41°F.
Jack Wolfskin collaborated with Oechsler, an additive manufacturer from Germany, and Carbon 3D printing, to transition technology often used in performance running shoes to the performance hiking pack category.
“Comfort, load control and ventilation are age-old challenges in pack design,” said Magdalen Hamel, category manager, equipment, Jack Wolfskin. “The technology presented in Aerorise benefits hikers on the trail and takes the industry in a new direction. The design is impressive from an engineering perspective and further supports our belief that together, in cooperation with partners, we can make a notable difference in sustainability commitments and performance equipment.”
The 3D Aerorise pack is the latest in the brand’s series of collaborative and sustainable innovations, including tapeless seam construction, mono materials and Wax Weave, a synthetic wax treatment. Its latest creation, the 3D printing production process, decreases waste with a customizable production process reducing material used and gluing processes involved in post-production carry system assembly.
“Additive manufacturing is changing the outdoor equipment and sporting goods world,” said Matthias Weisskopf, general manager, Oechsler. “Working with Jack Wolfskin allowed us to further develop the Aerorise hiking backpack and solve problems that weren’t achievable until recent years. Aerorise is the start of a new movement in improved product development through 3D design.”
The 3D Aeororise carry system will debut in Spring 2023 and will be available in three models—3D Aerorise 40L pack and 20L and 30L roll-top options. The body of the pack is constructed with 100 percent recycled 70D polyamide. The 40 liters of carrying capacity includes a waterproof main compartment, a top lid compartment, customizable compression options, and webbing on the exterior for attaching equipment.
..........Read full articleJACK WOLFSKIN OUTLET STORE IMPROVES HIKING PACK DESIGN WITH 3D PRINTING
Outdoor gear manufacturer Jack Wolfskin has improved the weight, durability and ventilation of its hiking packs with additive manufacturing.
Developed in partnership with plastics technology company Oechsler and 3D printer manufacturer Carbon, the firm’s new 3D Aerorise Carry System uses four independent 3D printed panels to deliver a lightweight, multi-zone body fit capable of reducing back temperatures by up to 5°C.
“Comfort, load control and ventilation are age-old challenges in pack design,” said Magdalen Hamel, Category Manager, Equipment at Jack Wolfskin. “The technology presented in Aerorise benefits hikers on the trail and takes the industry in a new direction.
“THE DESIGN IS IMPRESSIVE FROM AN ENGINEERING PERSPECTIVE AND FURTHER SUPPORTS OUR BELIEF THAT TOGETHER, IN COOPERATION WITH PARTNERS, WE CAN MAKE A NOTABLE DIFFERENCE IN SUSTAINABILITY COMMITMENTS AND PERFORMANCE EQUIPMENT.”
The 3D printed 3D Aerorise Carry System. Photo via Oechsler.
3D printing performance equipment
Additive manufacturing is being increasingly utilized within the performance sports sector due to its ability to deliver greater customization, enhanced designs, and reduce waste and lead times during the production process.
For instance, 3D printing and scanning technologies have been deployed to create custom-fitted aerodynamic skinsuits for Olympic cyclists, develop more ergonomic grips for Korea’s archery team, and helped the Chinese speed skating team to two gold medals during the 2022 Beijing Winter Olympics.
Another well-known application of 3D printing within the performance sports sector is adidas and Carbon’s jointly developed 4DFWD midsole, which was commercially launched last year and worn by a number of athletes at the 2022 Tokyo Olympic Games.
Regarding the performance hiking scene, Carbon recently teamed up with fellow backpack manufacturer Osprey to create a 3D printed lumbar for its new pack series. The Fitscape Lumbar is designed to deliver superior mechanical properties while reducing material waste.
The Aerorise series of backpacks will offer improved weight, durability, and ventilation to wearers. Photo via Oechsler.
The 3D Aerorise pack
Now, Jack Wolfskin has developed its own backpack enhanced by 3D printing. The 3D Aerorise Carry System is the latest in Jack Wolfskin’s series of innovative collaborations, and leverages additive manufacturing to decrease waste, improve customization, and deliver a range of design benefits.
The firm worked with Oechsler and Carbon to design and manufacture the system, which consists of four 3D printed panels on the shoulders and lower back of the pack. The panels, the design of which is only possible via 3D printing, are made of an open-cell structure with thousands of struts to enhance ventilation, while lattice patterns provide vertical and horizontal firmness for comfort and load distribution.
The system is designed to eliminate common pain points around weight, durability and ventilation for hiking backpacks, due to the multi-zone fit made possible by 3D printing. The body of the Aerorise pack is constructed from 100% recycled 70D polyamide and has a carrying capacity of 40 liters.
“Additive manufacturing is changing the outdoor equipment and sporting goods world,” said Matthias Weisskopf, General Manager at Oechsler. “Working with Jack Wolfskin allowed us to further develop the Aerorise hiking backpack and solve problems that weren’t achievable until recent years.
“AERORISE IS THE START OF A NEW MOVEMENT IN IMPROVED PRODUCT DEVELOPMENT THROUGH 3D DESIGN.”
Debuting in Spring 2023, the 3D Aerorise carry system will be available in three models: 3D Aerorise 40L, 20L, and 30L roll-top pack options. Once available to the public, the pack will demonstrate the successful transition of additive manufacturing technology often used in other areas of performance activity, such as running shoes, to the hiking pack category.
“Carbon’s integrated consumer materials, software and 3D printers accelerate the time-to-market of products at scale – from idea to production,” said Andreas Tulaj, Vice President Sales Europe at Carbon. “Using Carbon’s Idea-to-Production platform, Jack Wolfskin has improved the performance of the 3D Aerorise 40 backpack and worked with Oechsler to develop components that would not have been developed and brought to market so quickly using conventional manufacturing methods.
“WHEN BRANDS LIKE JACK WOLFSKIN TURN TO 3D PRINTING, IT’S A STRONG SIGN THAT ADDITIVE MANUFACTURING CONTINUES TO ENABLE INNOVATION.”
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Featured image shows the 3D printed 3D Aerorise Carry System. Photo via Oechsler.
..........Read full articleJack Wolfskin Outlet Online and Schoeller AG collaborate
Few European-based brands have had such a significant global impact on outdoor apparel innovation as Jack Wolfskin and Schoeller Textil AG.
Combined, the two companies have nearly 200 years of experience in developing better performing fabrics that keep the body dry and comfortable in a wide range of outdoor environments.
This week, Jack Wolfskin, based in Idstein, Germany, and Schoeller, founded in Sevelen, Switzerland, have announced a collaboration that combines the knowledge, best sustainability advancements and highest quality standards in first-to-market co-developed fabrications.
Beginning in Spring 2023, Jack Wolfskin will pair its Texapore Ecosphere 100% recycled/reused PES waterproof breathable membrane with Schoeller’s market-leading performance fabrics to deliver exclusive fabrications to maximise comfort, durability and extended longevity for a range of outdoor apparel designs.
“As an industry, we’re going to find the best solutions by working together,” said Daniele Grasso, vice president of product and apparel for Jack Wolfskin. “Schoeller has a proven and highly regarded performance track record. Together we share common values to create products that are engineered for life, make spending time outdoors more enjoyable, and advancing industry standards for sustainably conscious manufacturing processes and materials.”
The initial fabrics developed through the collaboration include a stretch woven double weave fabric and a Texapore Eco-sphere Pro Schoeller 3L fabric for Jack Wolfskin’s Discovery Wilderness collection, and two and three-layer shell fabrics for the new Summer 2023 Trekking collection.
The fabric technologies are highlighted in the Diskovera three-layer jacket, part of the Discovery Wilderness collection. The jacket has a soft, supple feel in a design that is nearly silent when walking, yet features advanced waterproof breathable protection, durability and details like expansive mesh-backed chest venting flaps for comfort in cold to tropical environments, a stowaway ‘taco shell’ hood, voluminous pockets and waterproof zips.
“Schoeller and Jack Wolfskin are each recognised for developing sustainably-produced, functional fabrics that have been appreciated by outdoor enthusiasts for decades,” said Antonio Gatti Balsarri, chief commercial officer at Schoeller. “We feel it’s a significant advantage for consumers to have top innovators working together, and hope that this collaboration inspires more industry leaders to partner on projects to improve our industry.”
Both Jack Wolfskin’s Texapore Ecosphere membrane and Schoeller’s textiles are bluesign certified to ensure sustainably responsible manufacturing processes throughout the supply chain and all collaborative materials are finished with a PFC-free finish for water repellency.
..........Read full articleJack Wolfskin Outlet Terraventure Texapore Hiking Boots: Small Footprint, Big Strides In Footwear Performance
Jack Wolfskin will introduce sustainable design to market with its Terraventure Texapore hiking boot.
The hiking boots, available in mid- and low-ankle height, eliminate PFCs from manufacturing while using nearly 100 percent recycled materials. The technical hiking boot will be manufactured with recycled and sustainably-sourced uppers, membranes, liners, midsoles, and outsole materials.
Aspiring to eliminate PFCs from its footwear range by 2025, the Terraventure Texapore boot is water-repellent performance without using chemical treatments. The upper is made with the brand’s proprietary Texapore Ecosphere membrane, a recycled, synthetic material made from post- and pre-consumer waste, and a recycled tricot lining. The cushioned EVA midsole is made from 30 percent sugar cane and 3 percent cork, while the Vibram outsole comes from recycled rubber. The lace eyelets are fabricated from 76 percent recycled zinc.
“Jack Wolfskin constantly strives to minimize the environmental impact of our products and establish more sustainable practices to guide the outdoor industry,” said Selim Say, vice president, Footwear. “Durable construction, recycled materials, and chemical-free alternatives represent progress. The Terraventure Texapore boot is a special achievement that combines the best in performance features and the latest in sustainable manufacturing.”
The Terraventure Texapore is offered in two colors for men and women. For more product information, go here.
Photo courtesy Jack Wolfskin
Jack Wolfskin’s End-of-Winter Outlet Sale Is Taking up to Half off Its Very Premium, Very Sustainable Outdoor Gear
Recently, we've been raving about Jack Wolfskin, the German outerwear brand known for sustainable gear and apparel that rivals North American labels like Arc'teryx, Columbia, and Patagonia. Why, you may ask? Its ski jackets and parkas are super insulating, its camping backpacks are roomy and breathable, and its hiking boots are some of the best water repellent footwear on the market. No wonder Jack Wolfskin has amassed a cult following from in-the-know outdoorsmen who want premium gear at a relatively cheaper price point.
Read more: Best Camping Gear for Men
And copping Jack Wolfskin's has never been more affordable, thanks to its end-of-year winter sale. Starting now, while supplies last, its website is taking up to 55% off its bestselling apparel and equipment, just in time for spring (read: peak outdoor season). Looking for a do-it-all jacket that can keep you warm during alpine hikes? Invest in this 3-in-1 Hardshell Jacket (50% off with code Extra20). If you're still gearing up for snow sports (we can't blame you), then consider its doorbuster deals on ski pants (32% off) and down jackets (30% off). Planning your first camping trip for the season? Add this Yellowstone 3 Person Tent (20% off) to your cart, and stock up on some plaid shirts (35% off) and cargo shorts (37% off). So whatever outdoor activity you have planned this spring, Jack Wolfskin's doorbuster deals have you covered (literally).
..........Read full articleThis Hiking Boot Takes a Big Step Towards a Small Footprint - Jack Wolfskin Outlet
High performance and highly sustainable design co-exist in Jack Wolfskin’s all-new Terraventure Texapore Mid hiking boots for men and women available in spring 2022. The ankle-high boot is constructed with a recycled and sustainably sourced upper material and a waterproof-breathable recycled/reused membrane, midsole and outsole. While the Terraventure Texapore is a step forward in sustainable design, performance takes precedence. Jack Wolfskin’s German-design ethos ensures quality with comfort, grip and stability features that make long days on the trail easier on the feet.
Jack Wolfskin aspires to eliminate PFCs from its entire footwear range by 2025, and the Terraventure Texapore also delivers water repellent performance without using chemical treatments. The upper is constructed with a recycled, synthetic material, a brand exclusive Texapore Ecosphere membrane made from post- and pre-consumer waste, and a comfortable recycled tricot lining. The cushioning EVA midsole is made with 30% sugar cane and 3% cork, and the Vibram sole is derived from recycled rubber. Even the lace eyelets are fabricated from 76% recycled zinc.
“Jack Wolfskin constantly strives to minimize the environmental impact of our products and establish more sustainable practices to guide the outdoor industry,” says Selim Say, Vice President Footwear.
“Durable construction, recycled materials and chemical-free alternatives represent progress. The Terraventure Texapore boot is a special achievement that combines the best in performance features and the latest in sustainable manufacturing.”
..........Read full article
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